What makes content newsworthy?

What differentiates the simple news from a good story? What amplifies the impact of a story on the audience and give it a viral potential? These rules are not always obvious as they don’t call upon logics or rationality, quite the contrary! The stories that we like the most are the stories that trigger our emotions. You only have to… Read more →

Jam & Spoon features in eConsultancy

Even though the Jam & Spoon brand may be in its infancy, news of our inception has already been mentioned on leading marketing publication eConsultancy. In the piece it explains how Jam & Spoon was created to bridge the gap between digitial marketing (more specifically SEO) and traditional PR campaigns. By merging the two, we are able to provide KPIs… Read more →