Floriane Magnin

The Specificity of Metrics in Digital PR

The public relations industry has experienced an impressively fast change over the past few years, with the landscape becoming increasingly digitalised and now covering areas that were traditionally considered to fall in the “marketing” category. To be successful in PR today, you have to incorporate new channels such as social media, bloggers or influencers to your strategy. This also means… Read more →

What makes content newsworthy?

What differentiates the simple news from a good story? What amplifies the impact of a story on the audience and give it a viral potential? These rules are not always obvious as they don’t call upon logics or rationality, quite the contrary! The stories that we like the most are the stories that trigger our emotions. You only have to… Read more →