How “Human” should you be on Social Media?

The way that companies and individuals use social media is extremely different, with the main crux of the issue being that both have different goals when logging into Facebook, Twitter or any other social media platform. To put it simply, when individuals use social media they are looking to interact with their friends and relevant content, however when companies use… Read more →

The Specificity of Metrics in Digital PR

The public relations industry has experienced an impressively fast change over the past few years, with the landscape becoming increasingly digitalised and now covering areas that were traditionally considered to fall in the “marketing” category. To be successful in PR today, you have to incorporate new channels such as social media, bloggers or influencers to your strategy. This also means… Read more →

What is Digital PR?

Years ago people used to ask me “what is SEO?”, then it became “what is Content Marketing?” and today it’s “what is Digital PR?”. The truth is that all three of these things are connected, along with traditional Public Relations which is now synonymous with the term “PR” even though it constitutes of a number of practices and tactics. You… Read more →

What makes content newsworthy?

What differentiates the simple news from a good story? What amplifies the impact of a story on the audience and give it a viral potential? These rules are not always obvious as they don’t call upon logics or rationality, quite the contrary! The stories that we like the most are the stories that trigger our emotions. You only have to… Read more →

Jam & Spoon features in eConsultancy

Even though the Jam & Spoon brand may be in its infancy, news of our inception has already been mentioned on leading marketing publication eConsultancy. In the piece it explains how Jam & Spoon was created to bridge the gap between digitial marketing (more specifically SEO) and traditional PR campaigns. By merging the two, we are able to provide KPIs… Read more →